”Life's not a bitch, life it’s a beautiful woman; you only call her a bitch because she won't let you get that pussy. Maybe she didn't feel y'all shared any similar interests, or maybe you're just an asshole who couldn't sweet talk the princess”-Aesop Rock.
If one looks in to the origin of 'Hip-Hop' culture they would realise that it was in fact a constructive movement for ethnic minorities who lived in deprived areas of America, which gave them a mainstream voice to portray their views. 'Hip-Hop' has always been renowned for its controversial messages and statements. Racism, political views and gang violence have all known to be issues addressed freely by artists in the past and present. However, the relelentless degradation of women has seemed to become something that is considered part of 'Hip-Hop' and of what audiences expect from it. Females in the 'Hip-Hop' industry have been in the past and arguably more so in the present, degraded and been subjected to the powerful male gaze. Females have been fetishised to enhance the powerful status of the male figures within the industry. Through the production of music videos, the ideologies and values of the industry are communicated and are therefore able to reproduce themselves in a more explicit manner. This study will analyse, through looking at past and present examples of music videos, how the industries ideologies have evolved and whether the sexual representation is being abolished.
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