Big Daddy Kane- Ain't no half steppin'

this text is a very good example of the evolution of hip hop music as a genre and in particular the music videos themselves. a very patriarchal ideology is being communicated to the audience in many different cases. a specific example of this is when Big Daddy is sitting in his corner of the boxing ring and numerous women are shown abrasing him all over with pleasured looks on their face. these women also happen to be below him which can be reffered to as a kind of metaphor for society and the ideology of the genre, where women are indeed subordinate. this is an example from 1988 and therefore as one would expect the content and graphic nudity levels are less apparent, however, due to positioning and non verbal constructs of the text the audience are able to withdraw the male dominant ideologies.