active audince theory- the idea that the audience is plays an active role in decoding and creating the meaning of the text...this is useful to my study as it will act as a counter argument to the passive audience which i speak of.
american dream- a cultural myth based on the belief that the usa is a land of oppurtunity and promise where hard work enables a good lifestyle...this is relevant to my study as the women in hip hop videos have an integral part in creating the american dream.
archetype- an often repeated character type or representation which is instantly recognisable to an audience...maybe degrading archetypes for women in hip hop.
audience profile- personal charcteristics of the target audience and finding out what appeals to this audience... the usage of women to appeal to its audience.
black feminism- a female perspective that says that as well as being restricted by their gender, black women are also opressed by their race...most women present in the music videos are black.
bricolage- random assembly by culture groups of various cultural signifiers to form new and often unintended meanings...black ladies in hip hop maybe setting a bad representation across of black females.
censorship- the practice, excersized by elite groups of authority, of monitoring and controlling media content by removing, supressing or classifying content...should the authorites be doing more?
chiaroscuro lighting- extremeties of dark and light are used to create effective communication of the charter to the audience...how they use it in music videos to portray women.
cognition- the mental process involved in percieving, collecting and organising information about the world into a consistent and comprehensive framework of knowledge that reflects cultural environkment...the attitude of society.
common sense- the concensus in public opinion...is there a lack of it present when decoding hip hop texts?
connotation- we all know what this means...its important in all of our studies.
consensus- the middle ground opinion and attitude of society...why is it acceptable for this to continue?
construction- the process behind the creation of a media text...why does this process result in mainly mysoginistic texts?
consumerism- the econominc system and variation of capitalism based around the compulsive consumption of goods and services within the framework of lifestyle marketing and advertising... this is key when looking at audience.
counterculture- a subculture that opposes the mainstream views and material...some groups and movements such as the feminists.
critical autonomy- the ability to research a topic, to assess and evaluate evidence and come to an informed personal judgement.
culture- a social practice with its own set of rules and stereotypes...hip hop culture, are half naked women a part of this?
demographics- information corcerning the social status, class, gender and age of the population...this is a key aspect as i can look into which demographic is most appealed by hip hop and decide whether the videos are a result of the demographic.
dominant ideology- the belief that serves the interests of the dominant ruling elite within a society...is this all a result of this.
dominant or hegemonic reading- a response to a text in which the reader shares the value system of the text and accepts the preferred reading without question.
encode- the process of constructing a media message in a form suitable for transmission to a reciever
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment