key words

actuality- filming or reporting of real events...how far from the reality of woemn is hip hop viedos.

american dream- the idea that america is the land of oppurtunity and it is a meritocratic society...is the women a symbol of achievement in hip hop?

archetype- an often repeated charcter type or representation which is instantly recognisable to an audience...are the women an archetype?

audience profile- finding out the characteristics of a demographic...is this what men really want?

black feminism- black females opressed by gender and race...is this the only way thses black females can live?

bricolage- random assembly by culture groups of various cultural signifiers to form new and often unintended meanings.

capitalism- the set up economic structure...women are selling their bodies.

chiaroscuro lighting- extremes of lighting used for extreme portrayal of characteristics...this lighting in these videos usually portray women as purely seductive.

cognition- the process of percieving, collecting and organsisng info...what do the audience do with what they see?

common sense- the consensus attitude of society...is their a lack present within the hip hop demographic, is this being exploited?

construction- the process behind creating a media text...why does this process result in mysoginistic texts?

consumerism- the economic system and variation of capitalism based around the compulsive consumption of goods and services...do we as an audience allow this consumption?

consensus- the middle ground of the views...why has this been created, look into historical factors, male backlash?

connotation- essentail to look into what connotations follow women.

counterculture- a subculture or group which goes against the mainstream norms...feminists and balck feminists and anti racists, what affect do they have?..how powerful is their voice?

critical autonomy- coming to educated and informed opinions...something through research i will acquire.

cultivation theory- a theroy which states that audiences views of the world are affected by what they see... is this the case with male views of black females?

cultural imperialism- the dominance of western in particular us ideology acroos the world...as most of these texts are american, is it more credible and bainwashing?